Knowing that the standard, church default contribution letter decreases giver connection rather than builds loyalty, here is an example of an annual statement cover letter.
Dear Brad and Lisa,
What a year we have experienced together at Clear Creek!
Could we have imagined God’s work in just 365 days? Who could forget the 65 baptisms each with such a fresh encounter with God through our church? How can we measure the impact of so many kids engaging with God thanks to the most incredible children’s ministry volunteers? And fresh water runs in our sister village of Tabora eliminating disease and saving women the 3-mile daily round trip walk to lug back dirty water.
Yesterday, a single mom, Judy, teared up when she told me about her Life Group’s embracing her and helping her to heal even though she only timidly walked through our doors five weeks ago. Way to go Hanson’s Life Group!
We are a church that makes a difference and gives ourselves away. We do not have to do this. We get to do this.
We get to do this because of people like you who generously invest financially to this incredible mission. Thank you. No,really, thank you. Your giving directly changes lives for eternity.
While I do not know who gives what amount around here, I do know that we as a church honor your investment and handle the responsibility with great integrity. For your records, I have asked our business team to include a listing of your gifts in this letter. If you have questions, please give Barry an email at firstname.lastname@example.org.
2012 looks to be another year of life change. The stories continue to emerge on how we as church engage with those who do not know God. We have challenges: our Kids’ Zone is out of room; we know that seats are hard to find in the 11 AM service; looks like we will go forward with our first multi-site this fall as planned. Our leadership team is on it. Looks for updates on these and other things by May 1.
Thank you for being such a vital part of the Clear Creek community. Buckle up for the year ahead!
P.S. I cannot believe that I get to pastor such an incredible group of people!